Our Founder
Jaime Rapaport Barry is a strategist, facilitator, and coach who thrives at the intersection of complexity and possibility. She helps mission-driven organizations navigate defining moments—clarifying who they are, what they stand for, and how to tell their story.
Her path spans roles as a program founder, C-suite leader, brand strategist, and trained mediator. She co-founded NewGround: A Muslim-Jewish Partnership for Change, a nationally recognized fellowship program introduced by the Mayor of Los Angeles and featured on American Public Media. She played a key role in the growth of the Progressive Jewish Alliance (now Bend the Arc), worked in communications for SEIU-UHW, and later served as Chief of Staff & Brand Strategy at UpStart.
Her work draws on extensive training in mediation and conflict transformation through Harvard, Andiron, and Resetting the Table. As a coach with Resetting the Table, she supports leaders—from Hollywood directors to multifaith clergy—in navigating charged political differences with clarity and care.
Jaime is known for helping teams feel fully seen and for guiding organizations through uncertainty toward a cohesive, compelling future. Outside of work, she’s a mom, a cook, a plant lover, and a very enthusiastic (if extremely amateur) swimmer.
Our Approach
Founded in 2022, JRB Group helps mission-driven organizations get unstuck, find clarity in complexity, and tell stories that inspire action. Social change work is hard—not just the act of effecting change, but doing it alongside people with different ideas, priorities, and experiences. By naming complexity, challenging false binaries, and surfacing the wisdom in diverse perspectives, we guide teams through the creative tension where insight, learning, and solutions emerge. And maybe most important to us—to have fun while doing it.
Our Team
Jaime collaborates with smart, creative leaders and builds the right team around each project, drawing on a trusted, nationwide network of strategists, writers, and designers. Together, they bring expertise across religion, culture, community organizing, policy, and media, ensuring each project is thoughtfully tailored to the client’s goals.