Messaging | Visual Identity | Website

Your Voice is Your Power

“Jaime’s team heard, listened, and “got” everything we were trying to say. They understood and were able to untie the knots we couldn’t see, creating a clean, crisp (amazing!) new brand without losing the things we loved about our old identity. Not only was our work with JRB Group worth every penny, but we can’t wait to keep working with them.”
— Naomi Ackerman, Executive Director, Advot

  • The Organization

    Advot uses artistic exploration to empower young people to grow into courageous and effective self-advocates.

    Advot’s groundbreaking Ripple Method teaches thousands of young people vital communication and relationship-building skills, inspiring them to overcome the barriers in their lives and write the next chapter of their story.

  • The Challenge

    Over the years, Advot had grown substantially, evolving from a small initiative into a robust organization that collaborates with close to 50 partners reaching thousands of young people each year. With this expansion came a need for a brand that reflected their expertise, scale, and impact. Advot approached us to develop a visual identity, messaging, and website that would speak to multiple, diverse audiences while still maintaining their vibrant and disruptive ethos.

  • The Brand

    At the center of Advot’s brand revitalization was a compelling new tagline, “Your Voice is Your Power.” Our goal was to create an empowering message for youth that resonated deeply with Advot’s mission and values. We reimagined the visual identity to reflect the concept of “Advot” – “ripples” in Hebrew – in a clean and vibrant design that speaks to the ripples of change that youth create in their communities. The redesigned website offers a streamlined user experience that more effectively conveys Advot’s impact through a clear, easy-to-navigate interface.

See it all together.

JRB Group was honored to partner with the brilliant design studio Flight Design Co. on the visual identity and web design, and with ByDavidDodge on the web strategy. Huge thanks to both of them for bringing their immense talent and expertise (and fun).