Brand Identity
Messaging and visuals that capture not just what you do,
but the impact you make and where you’re headed.
“Working with Jaime was a gamechanger for our organization. We were going through a major transition and trying to get some clarity around how we talk about our work…the result was messaging that was both authentic to our voice while also being new and fresh. This was hands-down the best [branding exercise] we’ve done over the years.”
– Rey Faustino, CEO, OneDegree
Your mission deserves to be seen—and truly understood.
As your organization grows and changes, the way you talk about your work doesn’t always keep pace. When that happens, even people who care deeply about your mission—funders, partners, and stakeholders—may not fully grasp the depth or direction of your impact.
We don’t start with a logo. We start by helping your team reflect on who you are becoming and what you want to stand for now. From there, we work together to shape a brand that expresses that clarity with honesty and confidence.
The result is shared understanding, stronger alignment, and an identity that connects more meaningfully with the people you most want to reach.
What We Offer
Stakeholder sessions to surface a shared vision and direction
Precise, resonant positioning and messaging strategy
Visual identity that reflects your new direction and captures attention
A cohesive brand story that inspires and engages both internal and external audiences
Client Spotlight: Advot
(Before)
Your Voice is Your Power.
Organization: Advot empowers young people to become courageous self-advocates, teaching communication and relationship skills that inspire change.
Challenge: As the organization grew, they needed a brand and presence that accurately reflected their expertise, scale, and impact.
Approach: We centered their visual identity and messaging around an empowering message for youth, and created a new website that demonstrated their robust methodology, impact, and vibrant ethos. Learn more about Advot’s Story.
“Jaime’s team heard, listened, and “got” everything we were trying to say. They understood and were able to untie the knots we couldn’t see, creating a clean, crisp (amazing!) new brand without losing the things we loved about our old identity.”
Naomi Ackerman, Executive Director, Advot